Green Room



Making a Statement Piece with Hillary Weiss

March 31, 2021

A woman on a red leather coach holds a disco mirrorball

Hillary Weiss is a creative director and messaging strategist who creates statement peices.

How do you stand out in a crowded sea of coaches, consultants, entrepreneurs, and speakers?

What does it take to dig down and find the core of your message?

In this episode, I interview Creative Director Hillary Weiss to help answer those questions and explore what it takes to create your Statement Piece and Power Positioning. 

We discuss: 

  • The messy route to finding your distinctive place in the market

  • Why you must take a stand to create a truly remarkable brand

  • How to use the Statement Piece Framework to weave more of you into your message, websites, and communication

  • The secret to creating infinite content for page, screen, and stage

  • Why it's critical to be radically relevant

  • How writing helps you find clarity

  • And when to change your business model


“Being a creative or a voice in a space is about radical self-trust”

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Twitter @hcweiss.




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Hey babes!

I'm Mike and I'm here to blow your mind. My work is all about transformative storytelling, embodied narratives, and soulful truth-telling — where magic and healing alchemize, turning stages into sanctuaries of transformation.

Start here:

What's A Keynote Director Anyway? Why Your Public Speaking Coach Really Isn't Helping You

The Anatomy of a Powerful Keynote: Nine Questions Your Keynote Must Answer for Transformation

Mike Ganino, keynote director



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