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Craft the keynote (and brand) that turns stages into standing ovations, podcasts into platforms, and your voice into your most valuable asset.

VIP Virtual Coaching for Speakers

Show Up Like the House is Already on Its Feet

A director who sees you — not just your bullet points. A director who can shape your raw truth into scenes that transform. A director who helps you show up not as a presenter... but as a presence.

Welcome to the place where story becomes strategy. Where performance meets power. And where your ideas become unforgettable.


You don’t need another generic speech coach. You need a director.

Let's make a scene.

Oh — and in case we haven’t met — I’m Mike Ganino, author of the international bestselling book Make a Scene.

If you’ve ever walked off stage thinking, “That was good… but why didn’t it convert?” If you’ve seen someone with less spark book the gig you wanted… If you’re tired of applause without impact — you’re in the right room.

Because this isn’t a talent issue. It’s a direction issue.
And that’s where I come in.

This isn’t coaching. It’s keynote direction.

I’ve trained over 5,000 speakers to craft performances that don’t just deliver — they electrify. I was the Executive Producer for one of the biggest TEDx events helping some of the world’s smartest people translate their messages for the mainstream. 

Laura Gassner Otting
Bestselling Author, Public Speaker, TEDx Speaker

“Mike’s advice has immediately made me more compelling, more motivational, more relatable, and more myself.”

Over the years, I have consistently gone back to Mike to test out talks, from opening punch to storyline fidelity to the ‘mike drop’ closing, so I could be the truest version of me and create that critical emotional connection with my audiences.

KEYNOTE DIRECTION + DEVELOPMENT  |  KEYNOTE DIRECTION + DEVELOPMENT |  KEYNOTE DIRECTION + DEVELOPMENT |  


$15,000 | Virtual Engagement

  • Clarify your muddled message and elevate it into a Magnetic Message that resonates beyond the stage
  • Develop your Transformational Narrative — the story spine that shifts minds and stirs souls
  • Craft a keynote that’s part performance, part soul-activation
  • Create your talk title + description that makes event planners say “yes” on sight
  • Write your stage intro + bio (because how you’re introduced sets the scene)
  • Rehearse your delivery using the Five Stage Languages (Verbal, Vocal, Visual, Physical, Emotional) so your talk doesn’t just inform — it moves
  • A keynote you can adapt, scale, and use across stages, podcasts, and panels
  • A magnetic on-stage presence aligned with your thought leadership
  • A talk that creates downstream momentum: more leads, more invites, more resonance
  • A repeatable structure and delivery strategy to make every performance feel fresh, not frozen
  • The tools to Think Like a Director — so every future talk, panel, or media moment is aligned with your power and presence

Option 1

Transformational Narrative Workbook

Six 90-minute directing sessions (via Zoom)

Email & voice message access to Mike in between sessions

1 video review + performance critique

I’m Ready For My Closeup

Optional: Ongoing creative partnership support (monthly calls + voice note access) available upon request after engagement.

PLATFORM CREATIVE DIRECTION + DEVELOPMENT / PLATFORM CREATIVE DIRECTION + DEVELOPMENT / PLATFORM CREATIVE DIRECTION + DEVELOPMENT 


$30,000 | Expanded Engagement

You're not just here to give a great talk. You're here to become the voice people quote, rebook, and rave about. You're here to build a platform so aligned, so magnetic, your next stage finds you.
This is keynote directing meets creative brand direction.

  • Creative direction for your speaker website — so your online presence matches your on-stage power (no, I’m not building it — I’m directing it)
  • Social media + content strategy support — what to say, where to say it, and how to build resonance without burnout
  • Book concept + messaging guidance — we’ll crack the spine of your next big idea
  • Full positioning strategy — so every word, visual, and vibe reinforces your thought leadership
  • A cohesive message across your talk, brand, and content strategy
  • A speaker platform designed to generate inbound momentum and prime you for media, stages, and publishing opportunities
  • IP clarity: the frameworks, phrases, and repeatable language that make your message stick
  • Creative confidence: a clear lens for content and storytelling across all channels
  • Your Speaker Systems Suite — a personalized content + platform plan designed to scale your voice
  • A Revenue Engine built around your message — so your stage becomes a launchpad, not a one-off

Option 2

This includes Everything from the $15K package, plus:

Erin King: Bestselling Author, Top-Ranked Keynote Speaker

“Thanks to Mike’s coaching, my mainstage keynote received a standing ovation & excellent reviews!”

If you want to create big mic drop moments for your audiences and take your talk from fine to fabulous—you need to work with Mike Ganino.

He doesn’t just polish what exists. He directs what could be.

A Director makes decisions through the lens of the audience’s transformation — shaping performance, content, and energy to create the most unforgettable experience possible.

That’s what Mike brings to your story, your stage, and your brand.

Whether it’s refining a single line or zooming out to orchestrate your full platform, Mike sees the big picture and sharpens every detail — all while being your most strategic, collaborative, soul-stirring creative partner.

This isn't about handing you a script. It's about directing you into your most unforgettable self.

Meet Your Director:

Mike has the je ne sais quoi of a true Director — the ability to see not just what is, but what wants to become.

Trusted by brands like:

Your next standing ovation starts here.

Let's direct this moment: