Hillary Weiss is a creative director and messaging strategist who creates statement peices.
How do you stand out in a crowded sea of coaches, consultants, entrepreneurs, and speakers?
What does it take to dig down and find the core of your message?
In this episode, I interview Creative Director Hillary Weiss to help answer those questions and explore what it takes to create your Statement Piece and Power Positioning.
We discuss:
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The messy route to finding your distinctive place in the market
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Why you must take a stand to create a truly remarkable brand
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How to use the Statement Piece Framework to weave more of you into your message, websites, and communication
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The secret to creating infinite content for page, screen, and stage
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Why it's critical to be radically relevant
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How writing helps you find clarity
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And when to change your business model
“Being a creative or a voice in a space is about radical self-trust”
Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.
Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Twitter @hcweiss.
Transcript
My approach is all about transforming your relationship with your voice, body, and story. It's one thing to write about it - it's another to take a breath and speak the words out loud.
Ready for your close-up?
You don’t need a speaking coach, a formula, or to follow someone else’s steps. You need feedback about how the audience experiences your ideas, your presence, your story, and your speech.
That’s what a keynote director does.
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In the world of performance, the director gives “notes” which include specific, actionable tips for the performers.
Musings and dispatches about creativity, storytelling, and finding more meaning as a public speaker.
A podcast with storytellers, public speakers, and performers about the art and science of saying something.
"Mike helped me create the signature keynote I'd been dreaming of giving. He was so skillful, artful, creative in helping me create a #mikedropmoment."
“He should have charged me 5x as much because the VALUE I received was so astounding!”
“Working with Mike made me more compelling, more motivational, more relatable, and more myself”
WORD ON THE STREET
— Erin King, Bestselling Author & Top-Ranked Keynote Speaker
— Tiffany Lanier, Change and wellbeing keynote speaker
— Laura Gassner Otting, bestselling author and TEDx speaker
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